Zecco.com to offer free trading

Free trading? Zecco.com claims they will offer zero commission stock trading starting October 9. This service will be supported by advertising. Zecco Trading is a division of Equinox Securities, Inc. (Member NASD, MSRB, SIPC). According to NASD, Equinox Securities, Inc. is located at 4050 Phelan Road, Suite 9, Phelan, CA 92371. Real time chart data, quotes and news will be provided by Nexa Technologies.

On the face of it I don’t see anything wrong here and I will certainly investigate opening an account. If they offer IRAs at reasonable cost, I will open one and use it for aggressive trading. If not, I will open a conventional account and use it to accumulate shares of volatile portfolio hedging vehicles such as ADRE, VBR, PBW, DBV, and GDX via dollar cost averaging.

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